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Doctor Jonathan Kaplan is a successful and innovative, board-certified plastic surgeon in San Francisco.

Doctor Kaplan has come up with a unique way to tackle the ultimate pain point of the patients i.e pricing.

His website allows potential patients to check pricing before they decide to come in for the consultation.

Patients put in their wish list and get the instant pricing as well as the possible procedures by providing their phone and email address. This is a great way to combine fee transparency with lead generation.

This method has worked really well not only for Dr. Kaplan but for many other doctors who have adopted this cloud-based pricing method.

This is a fascinating interview where Dr. Kaplan shares thorough insights on getting more patients by providing fee transparency.

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