Secrets Of Dental Marketing Podcast

January 3, 2017 Episode 5 – Voicemail Messages Like This Repel Concierge Patients

Cash-based concierge patients have needs and expectations that are very different to your typical insurance patient. And voicemail messages like the one you’ll listen to in this podcast reveal a mindset that repels cash-based patients. Listen to the podcast and then go back and listen to your voicemail message to… Read More

January 3, 2017 Episode 4 – How Cosmetic Surgeons Can Get More Business Through Marketing

Logan Pence, marketing expert for Cosmetics Surgeons spells out the basics on the most effective ways to market and manage your Cosmetic / Plastic Surgery Healthcare Practice. Yes, marketing is necessary, especially for fee-based practitioners who want to focus on providing care, yet have to acquire new patients regularly, even… Read More

December 29, 2016 Episode 3 – How To Play The Insurance Game In 2017

With all the uncertainty in the air, I am telling my physician clients to move away from insurance and consider moving over to a cash-based concierge practice where they can get rid of insurance for good and focus their time on actually caring for patients and helping people. I’ve talked… Read More

December 28, 2016 Episode 2 – Dr. Jonathan Kaplan – Combining Fee Transparency With Lead Generation

Doctor Jonathan Kaplan is a successful and innovative, board-certified plastic surgeon in San Francisco. Doctor Kaplan has come up with a unique way to tackle the ultimate pain point of the patients i.e pricing. His website allows potential patients to check pricing before they decide to come in for the… Read More

December 22, 2016 Episode 1 – Does Your Practice Welcome… or Push Away Patients Instead?

I was in a car accident a few weeks ago and now have first-hand experience of how it feels to be in a collision, suffer injury (soft tissue damage at least), and have to see multiple doctors. My attorney referred me to his pain doctor, but I went to see… Read More

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